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Ronnie Higgins

Ronnie Higgins

Former film/broadcasting professional turned content marketer turned Neutral Ground Network founder.

It's 2025... do you really know who your customers are?
Jan 30, 2025

It's 2025... do you really know who your customers are?

How the commodified data trap fools B2B marketers into believing they know everything.

Ronnie Higgins
Ronnie Higgins
More than (key)words: A better approach content strategy for 2025 and beyond
Jan 18, 2025

More than (key)words: A better approach content strategy for 2025 and beyond

Because the first step of B2B buying isn't a Google search

Ronnie Higgins
Ronnie Higgins
Pop quiz: Can your CFO and board pass the marketing marshmallow test?
Jan 11, 2025

Pop quiz: Can your CFO and board pass the marketing marshmallow test?

Betteridge's law say "no"

Ronnie Higgins
Ronnie Higgins
What you don’t know about attention might hurt your marketing strategy
Dec 19, 2024

What you don’t know about attention might hurt your marketing strategy

Mindshare is NOT a buzzword, OK?

Ronnie Higgins
Ronnie Higgins
From brand to demand: New-ish rules for the next era of B2B marketing
Dec 12, 2024

From brand to demand: New-ish rules for the next era of B2B marketing

This milkshake will bring all the boys to the yard

Ronnie Higgins
Ronnie Higgins
25 content marketing lessons for 2025
Nov 26, 2024

25 content marketing lessons for 2025

The anti-playbook reality check is in effect

Ronnie Higgins
Ronnie Higgins
Your content has a big fat grammar problem (yes, yours)
Nov 19, 2024

Your content has a big fat grammar problem (yes, yours)

Who gives a f*ck about an oxford comma?

Ronnie Higgins
Ronnie Higgins
🥶 Brace yourself. The 2025 trends reports are coming.
Nov 10, 2024

🥶 Brace yourself. The 2025 trends reports are coming.

Words of wisdom from the future.

Ronnie Higgins
Ronnie Higgins
The Razor in the Apple — a B2B Halloween story
Oct 31, 2024

The Razor in the Apple — a B2B Halloween story

BONUS STORY: Ronnie goes back to Hollywood

Ronnie Higgins
Ronnie Higgins
The vital yet tragically forgotten context behind "content is king"
May 29, 2024

The vital yet tragically forgotten context behind "content is king"

It's time to "think like a broadcaster"

Ronnie Higgins
Ronnie Higgins
The official broadcast network for Neutral Ground Labs and home to Marketing Under The Influence

Neutral Ground Network

The official broadcast network for Neutral Ground Labs and home to Marketing Under The Influence

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